Your ice bucket challenge could soon be illegal - htxt.africa

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Your ice bucket challenge could soon be illegal - htxt.africa

But the ALS Society now completely wants to own the ice bucket challenge, including the wording ‘Ice Bucket Challenge’

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Moonica

I wonder what the implication would be for spin-offs that use similar, but not identical, wording - like the "Rice bucket challenge" that has taken off in India?

Adam Oxford

I guess that's what they're after, but frankly - good luck enforcing it. It's the sort of thing that makes we want to set up hundreds of "Nice Bucket" "Ice Lick It" "Mice Bucket" rivals just to annoy them.